Chamber of Commerce Search Engine Optimization Case Study | SEO

The Brandon Chamber of Commerce, a 5-star Chamber located adjacent to Tampa, FL, is a typical self-sustaining Chamber with annual revenues exceeding $2M. Most revenue results from the Brandon Chamber's Phone Book. The Brandon Chamber is experiencing a decrease in Phone Book revenues in-line with other Yellow Page producers such as Verizon, AT&T, and Yellow Book. The Brandon Chamber recently sought a search-engine-optimization, SEO, Company to enhance the Chamber's current online Member Directory. The Chamber knew they needed to replace declining print revenue with online revenue.

The Brandon Chamber's prior online Membership Directory was a Website listing all Chamber Members and any print ads published in the Chamber Phone Book. The Member listings also included Member phone number, business address, and Website link. The Brandon Chamber online directory experienced an impressive 10,000 visits per month. However, the Chamber knew the online directory needed to be indexed by major search engines if they were to increase traffic in order to recover declining print revenues.

LSB Advertising was chosen to create a truly optimized local business directory for the Chamber. LSB's product was a natural fit for the Brandon Chamber as the LSB Directory product requires: zero up-front expenses for the Chamber, offers a triple-redundant hosting platform, provides free sales training and set-up, and includes off-page and on-page SEO.

The project was an immediate win-win scenario as the Brandon Chamber now had a more comprehensive online version of their print yellow pages to offer Members, the new online directory was immediately indexed by the major search engines, and LSB Advertising was able to create a new product line exclusively designed for Chambers of Commerce.BrandonDirectory.com

The LSB in LSB Advertising stands for local small business and we serve small local business owners in many communities through our Chamber partnerships. Our business model allows our Chamber partners to increase revenues while providing a leading-edge technology to its Members. We encourage Chambers of all sizes to contact us to demonstrate how our product can immediately increase Chamber revenue while enhancing Member value. Contact npatalano@lsbadvertising.com